This is a guide to all things at the intersection of Fair Trade and Singapore. Feel free to edit if you’d like to improve it!


See Fair Trade Events.

Key People

Names are provided alphabetically, with links provided to LinkedIn accounts where available, else Facebook. Expertise in this area is based on past or current experience, and if there is a link to Singapore in some way.

Adrian Ou, Andria Hutchins, Catherine Deane, Christina Cheong, Erica Hodge Walpole, Francois Giry, Helena Messing, Jared Tham, Joanna Mok, Sabrina Szeto, Siou Chew Kuek, Steven Tan

International Initiatives

Fairtrade Labelling Organizations International
TransFair USA
World Fair Trade Organisation

SG Networks & Associations

While Singapore does not yet have a National Initiative to look after the promotion and development of Fair Trade, the community-run Fair Trade SG network connects Fair Trade businesses and ethical consumers, and provides updates on the development of Fair Trade and helps organise FT events.

SG Organisations & Companies

Cafédirect is the UK’s largest Fairtrade coffee company. Their contribution to Fairtrade goes far above what the Fairtrade mark requires, with 70% of their profits going back to producer groups. Singapore is their second Asian base, after Hong Kong. Cafédirect products are distributed through 2 main channels. Their commercial channel distributes its Fairtrade coffee, tea and hot chocolate through outlets such as Market Place, Three-Sixty, Cold Storage, Giant, Fair Price Finest, and more recently, through 13 Cedele cafes. Book Café has also recently started selling Cafédirect products at its Clarke Quay Central branch.

Villagexchange Fair Trade Pte Ltd Villagexchange is a social enterprise and the first organisation to promote Fair Trade in Singapore. They offer tees with socially and environmentally-oriented designs from various parts of the world. These tees are the smoothest and softest available anywhere and they are 100% Fair Trade and organic certified, so they guarantee a better deal for poor producers in less developed countries and environmental friendliness.

Bisous La works with WFTO-certified small co-operatives and small businesses in Nepal to produce hand-sewn felt accessories for women and girls.

on common ground is a social enterprise that seeks to play a part in the eradication of extreme poverty through the promotion of fair trade and skill acquisition. it is concerned with promoting economic and social justice by working with peoples from disadvantaged situations and facilitating their participation in fair trade.

Sole Rebels sells WFTO fair-trade shoes from Ethiopia, that pairs recycled tires with hand-spun organic cotton. Found on the ground floor of The Cathay.

Key Projects

World Fair Trade Day

The Great Singapore (Fair Trade) Sale

Videos & Publications

A Guide to Fair Trade in Singapore is a good primer to FT developments in Singapore.

Black Gold is a 78-min film on how Ethiopian coffee farmers are struggling for a living wage for their coffee. Stark images of village teachers using blackboards that are falling apart and farmers who are destroying their unprofitable coffee crops to grow drugs are surreally contrasted against scenes of the international coffee price being set at the stock exchanges in New York and London. Watch the trailer and use it as a public education tool to share with others about Fair Trade.

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